by Sarah Hunt
For the last 37 years, Lonely Planet guides have been synonymous with our dreams of adventure and the unknown. Even for the most hardcore travellers, these guide books are the first starting point to understand an unfamiliar land, language or culture.
Most of us have our own Lonely Planet story. When I ate the best ice cream in Bologna, Italy, hiked the Salkantay trail to Machu Picchu or browsed for hippy beads in San Francisco’s Haight Ashbury, somewhere close by there was a (usually tattered) copy of a Lonely Planet guide.
Matt Goldberg, Lonely Planet’s CEO, is the man who lives the traveller’s dream everyday. Before joining the company in 2009, Matt worked for Dow Jones in New York where was senior digital executive. As big user of technology, Matt has been at the forefront of expanding the digital technology platform from Lonely Planet’s core publishing business.
In part one of our interview, I speak with Matt about the company’s developments and whether he sees a future for the humble printed guide books we grew up with.